Perhaps the most important component to your identity is your website. It is the one piece that has the ability to have a conversation with the public at any time of day, in any country, on any device. We felt very strongly about refreshing Spear’s website when we revised their identity, for just that reason. We designed the style  and story delivery and Spear implemented our recommendations. Spear’s new site efficiently an emotional and informative brand story and is a great front door for this international company.

A new comprehensive identity system for a global supplier of clear, pressure-sensitive labels for the beverage and packaging industries. Spear Systems— an the industry leader in innovative and sustainable packaging—wanted to update their existing mark to better reflect their global reach and broader capabilities. They also needed to create a graphic standard hierarchy for integrating a number of other product names and company-wide initiatives. Our solution embraces the DNA of the original mark, retaining general shape and colors while incorporating a more dynamic, emotional global shape.

A new comprehensive identity system for a global supplier of clear, pressure-sensitive labels for the beverage and packaging industries. Spear Systems— an the industry leader in innovative and sustainable packaging—wanted to update their existing mark to better reflect their global reach and broader capabilities. They also needed to create a graphic standard hierarchy for integrating a number of other product names and company-wide initiatives. Our solution embraces the DNA of the original mark, retaining general shape and colors while incorporating a more dynamic, emotional global shape. Be sure to check back to see Spear’s new corporate lobby.