Portfolio | Environments | Spear

Mar 09
2012

Rarely do we get the opportunity to flex all of our muscles at the same time, but Spear Inc. in Mason, OH let us take the reigns, and rework their identity, their website, their environmental branding and their interior design, simultaneously.

It takes a lotta guts to give over that much control so we worked our hardest to make sure they knew they made the right decision. We turned their 1980’s office park reception and label plant into the global headquarters it really is. From first impression to conference to factory tour to closing handshake, Spear’s clients can get an impression of who Spear is, the value they bring as partners, the way they have changed the beverage label business, their innovations, milestones, and organizational and geographical advantages.

Spear has an amazing story and it was our job to tell it as clearly as possible and make sure they look like the global player they have already grown up to be.

Portfolio | Environments | HR/PSO

Apr 26
2010

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EXTENDED GALLERY | 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10

These 5 floors of environmental branding for local company combined equity from their Human Resources team and their Product Supply Operations team. We worked with architectural partners BHDP to design a solution that extended the goals of their interior design into the branding. The challenge was to knit together all of these assets in a meaningful way throughout the space so that branding addressed localized groups within the floors and served as a tacit wayfinding for the employees. We tried to make the atrium bright and inviting, make content easily updatable and use color and imagery to reinforce the functions of spaces. We also designed a system of updatable digital content that matched the design and objectives of the static pieces. Adex and Murphy Catton were manufacturing partners for this project.

Portfolio | Environments | CareSource

Feb 14
2009

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A Source of Inspiration

When White Design Studio set out to design 9 floors of environmental branding for the new CareSource facility in Dayton, Ohio, we had two parallel goals. We wanted to make a series of statements that illustrate to the company’s broad audience, its specific value. We also wanted the branding to embody the company’s core values and remind the staff of the importance of their impact on the lives of others. We did this by crafting a system of statements that met both of these goals, and tying those statements to photographic examples of the people they impact. We strengthened some of the company’s equity graphics and used those pieces as a three-dimensional quilt to tie our elements together. We worked closely with BHDP and designed our solutions to strengthen their architectural goals. Geograph manufactured the finished product.

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