Logo Design | Colourless Design

Portfolio | Environments | Spear

Mar 09
2012

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Rarely do we get the opportunity to flex all of our muscles at the same time, but Spear Inc. in Mason, OH let us take the reigns, and rework their identity, their website, their environmental branding and their interior design, simultaneously.

It takes a lotta guts to give over that much control so we worked our hardest to make sure they knew they made the right decision. We turned their 1980’s office park reception and label plant into the global headquarters it really is. From first impression to conference to factory tour to closing handshake, Spear’s clients can get an impression of who Spear is, the value they bring as partners, the way they have changed the beverage label business, their innovations, milestones, and organizational and geographical advantages.

Spear has an amazing story and it was our job to tell it as clearly as possible and make sure they look like the global player they have already grown up to be.

Written by admin in: Design, Website Resources, graphic design | Tags: Branding, casework, Cincinnati, corporate branding, Corporate Identity, custom casework, Display, Environmental Graphic Design, Environments, fixture design, floor plan, furniture, Identity, Interior Design, label design, labeling, Logo, logo design, mason, office branding, office space, Ohio, Portfolio, Reception Desk, space design, space planning, spear, technology

Portfolio | Interactive | Spear Systems

Mar 08
2012

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Perhaps the most important component to your identity is your website. It is the one piece that has the ability to have a conversation with the public at any time of day, in any country, on any device. We felt very strongly about refreshing Spear’s website when we revised their identity, for just that reason. We designed the style and story delivery and Spear implemented our recommendations. Spear’s new site efficiently an emotional and informative brand story and is a great front door for this international company.

Written by admin in: Website Resources, graphic design | Tags: alcohol, Beverages, brand, brand identity, Branding, Cincinnati, Graphics, Interactive, label design, labeling, Logo, logo design, mason, Ohio, Portfolio, print design, spear, spear system, White Design Studio

Portfolio | Identity | Spear Systems

Mar 08
2012

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A new comprehensive identity system for a global supplier of clear, pressure-sensitive labels for the beverage and packaging industries. Spear Systems— an the industry leader in innovative and sustainable packaging—wanted to update their existing mark to better reflect their global reach and broader capabilities. They also needed to create a graphic standard hierarchy for integrating a number of other product names and company-wide initiatives. Our solution embraces the DNA of the original mark, retaining general shape and colors while incorporating a more dynamic, emotional global shape.

Written by Rios Tam in: Website Resources, graphic design | Tags: brand, brand identity, Branding, Cincinnati, Environmental Graphic Design, Identity, identity design, labeling, Logo, logo design, mason, Ohio, Portfolio, print design, spear, spear system, White Design Studio

Colonel De

Oct 02
2010

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colonelde

Our old friend De Stewart, aka Colonel De asked us to help him with his latest project, a gourmet herb and spice shop located in historic Findlay Market in the Over-the-Rhine historic district of Cincinnati. We jumped at the chance and are proud to show off our latest brand. This new logo and graphic system will be translated through all the “touch points” – everything from packaging to store interiors; from website to branded merchandise. Stay tuned for all the latest from the Colonel.

Portfolio | Identity | Envy Salon

Sep 24
2010

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Envy Salon came to us with a clean sheet of paper and asked us to help design a new salon here in Cincinnati, Ohio. We developed the name “Envy” with input from the client. We wanted something a little fun, a little forward, and something that got to the heart of why you might spend time and money on your image.

It was important to us that everything the client sees or touches in the salon reflects the same fun and forward personality. We designed an identity system, collateral and web site to compliment the name and the range of products and services the salon was to offer. We tried to keep it clean and fresh and look like an attractive national brand while retaining some local charm.

Written by Rios Tam in: Web Design, Website Resources | Tags: brand, brand identity, Branding, Cincinnati, custom fixtures, custom furniture, custom graphics, envy, envy salon, Green, hair color, haircut, harrison, Identity, Logo, logo design, media, Ohio, Portfolio, Print, print design, Retail, salon, shop, store, styling, web, website, west side, White Design Studio

Marvelous Logo Redesigns and Inspiration

Aug 10
2010

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In today’s news round-up we take a refreshing look at quite possibly the most difficult and challenging aspect of graphic design, which is logo design. We have some inspirational posts and some highly educational logo redesign round-ups which should stimulate all of your creative minds and inspire you in your next logo design project.

Fresh Creative Logo Inspiration

Jul 13
2010

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In today’s news round-up we have a collected a selection of articles that focus on logo inspiration. From the collection below there are well over 150 logos, covering many different styles (ambigrams, music, business…) and all have one thing in command: They are all creative and inspirational.