Portfolio | Interactive | CareSource

Sep 21
2010
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A Source of Comfort

CareSource is there for its clients, 24 hours a day, 7 days a week. We designed the look and feel of their new website in concert with their print and environment. Consistency at every touch point is what strengthens a brand’s presence in the minds of consumers. We believe that the website should not only look familiar, but feel familiar. White Design Studio worked with their internal marketing and management teams to develop an information architecture that was approachable, useful and customizable by the user to address needs such as sight deficiencies.

RELATED LINKS | DETAILS | PRINT | ENVIRONMENTS | IDENTITY
Written by Rios Tam in: Design, Web Design, Website Resources, graphic design | Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Portfolio | Environments | CareSource

Feb 14
2009
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A Source of Inspiration

When White Design Studio set out to design 9 floors of environmental branding for the new CareSource facility in Dayton, Ohio, we had two parallel goals. We wanted to make a series of statements that illustrate to the company’s broad audience, its specific value. We also wanted the branding to embody the company’s core values and remind the staff of the importance of their impact on the lives of others. We did this by crafting a system of statements that met both of these goals, and tying those statements to photographic examples of the people they impact. We strengthened some of the company’s equity graphics and used those pieces as a three-dimensional quilt to tie our elements together. We worked closely with BHDP and designed our solutions to strengthen their architectural goals. Geograph manufactured the finished product.

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Written by Rios Tam in: Website Resources | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Details | CareSource Lobby

Feb 14
2009
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A Source of Pride

Here, at the main entrance of CareSource’s Dayton facility, the pieces of our palette come to life. This main element has content that slowly changes via digital media players. It also has windows through it to the conference room beyond. Finally it is may be used as a display for welcome information to visitors. The color on the acrylic panels is somewhat polarized so the installation changes as the visitor walks by. In all this lobby installation serves as a dynamic key to the graphic language of the facility and a way to abstract the services they provide.

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Portfolio | Identity | CareSource Cafe

Feb 14
2009
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We developed a series of logos to use as markers throughout CareSource’s Dayton facility. These are more graphically loose and fun. The Greenhouse logo was developed as a name and identity for the cafeteria. The large glass enclosure and the fresh foods served there helped inspire the name. The Heartbeat Cafe logo was developed for a small area outside the main cafeteria where one can get fresh coffee, fruit and other prepared foods.

Written by Rios Tam in: Design | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Portfolio | Print | CareSource

Feb 13
2009
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A Source of Information

After designing the environmental branding package and producing a revised palette of graphic equity for CareSource, White Design Studio composed the first pieces that act as exemplars for their printed material. We designed their business card, letterhead, envelopes and a brochure to announce their new location, and provided their team with an interactive brand guidelines document to use for future collateral.

RELATED LINKS | DETAILS | INTERACTIVE | ENVIRONMENTS | IDENTITY
Written by admin in: Uncategorized | Tags: , , , , , , , , , , , , , , , , , , , , , , , ,