White Design Studio and MurphyCatton have combined again to put a new face on the USDF’s Roemer Foundation/USDF Hall of Fame exhibit for the 2010 World Equestrian Games or WEG. USDF is located in Lexington, Kentucky and is part of the Kentucky Horse Park. Our design solution centers around (2) full-sized two-dimensional horse-and-rider sculptures. These colorful icons symbolize the unison of horse and rider in the sport of dressage. A series of graphic panels line the perimeter wall, each highlighting a part of the dressage story. A 24′ time line panel knits together all things dressage. Additional information is delivered via two interactive video displays. This project is a great example of our ability to take a great story and make it engaging, educational and entertaining.

Envy Salon came to us with a clean sheet of paper and asked us to help design a new salon here in Cincinnati, Ohio. We developed the name “Envy” with input from the client. We wanted something a little fun, a little forward, and something that got to the heart of why you might spend time and money on your image.

It was important to us that everything the client sees or touches in the salon reflects the same fun and forward personality. We designed an identity system, collateral and web site to compliment the name and the range of products and services the salon was to offer. We tried to keep it clean and fresh and look like an attractive national brand while retaining some local charm.

Battelle is the world’s largest, nonprofit, research and development organization. Their selling line is “The Business of Innovation.” Our overarching goal was to brand the lobby and cafeteria of their global headquarters in a way that embodied innovation.

The design challenge was to show Battelle as a global leader in science and provide a way for the public to experience their value. We worked with BHDP Architecture to reinforce their changes to the space, so our solutions would extend their goals. We also teamed up with a Obscura Digital and Murphy Catton to ensure tight control over the end product.

Our intent, throughout the lobby, was to monumentalize science in an abstract way. The molecule sculpture is where this goal is epitomized. A 3000 pound steel sculpture of a molecule reveals itself to visitors in the lobby. As they make their way through a glass wall the space peels away and reveals the entire sculpture, which can be touched and occupied.

The lobby also features an interactive video installation that has 4 modes. A sleep mode plays a subtle animation 5’ tall by 30’ wide. The follow mode tracks users with a branded animation which entices people closer. The user mode is a content-rich playful way for multiple users to find out more about the scope of Battelle and its contributions. The presentation mode shows a series of monumental video presentations, triggered remotely. The seamless integration of these, together with the depth of information accessible, makes this installation unlike any other.

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White Design Studio developed a language of patterns that we used in the media and graphics of our environmental branding package. The patterns are made up of three elements. Squares, Circles and Hexagons. They are organized into streams, and within the streams, begin to align to local grids. Squares represent tables and frameworks for data. Circles represent atomic and molecular relationships. Hexagons speak to metallurgy and crystalline structures. These are all diagrams for scientific relationships and lenses through which we understand science.

Welcome to our new website. We have redesigned it to make it easier to show our work, collaborate with partners, and share the things that inspire us. White Design Studio focuses on environmental graphic design and the branding of architectural spaces, but our strength and our passion lie in designing across all media. Our new home on the web better displays our capabilities and the creative pulse of our studio.

We’re also using this to advance our communication with the clients we serve and the artisans who serve us. Our site can be authored, viewed, and interacted with, from mobile platforms such as the iPhone, allowing us do business from almost anywhere. Subscribe to our RSS feeds and you won’t miss a thing.

Thank you for visiting and stay tuned for the latest from White Design Studio.