Portfolio | Environments | CareSource

Feb 14
2009

cs_enviro

A Source of Inspiration

When White Design Studio set out to design 9 floors of environmental branding for the new CareSource facility in Dayton, Ohio, we had two parallel goals. We wanted to make a series of statements that illustrate to the company’s broad audience, its specific value. We also wanted the branding to embody the company’s core values and remind the staff of the importance of their impact on the lives of others. We did this by crafting a system of statements that met both of these goals, and tying those statements to photographic examples of the people they impact. We strengthened some of the company’s equity graphics and used those pieces as a three-dimensional quilt to tie our elements together. We worked closely with BHDP and designed our solutions to strengthen their architectural goals. Geograph manufactured the finished product.

RELATED LINKS | DETAILSPRINTINTERACTIVEIDENTITY

Details | CareSource Lobby

Feb 14
2009

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A Source of Pride

Here, at the main entrance of CareSource’s Dayton facility, the pieces of our palette come to life. This main element has content that slowly changes via digital media players. It also has windows through it to the conference room beyond. Finally it is may be used as a display for welcome information to visitors. The color on the acrylic panels is somewhat polarized so the installation changes as the visitor walks by. In all this lobby installation serves as a dynamic key to the graphic language of the facility and a way to abstract the services they provide.

RELATED LINKS | INTERACTIVEPRINTENVIRONMENTSIDENTITY

Portfolio | Identity | CareSource Cafe

Feb 14
2009

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We developed a series of logos to use as markers throughout CareSource’s Dayton facility. These are more graphically loose and fun. The Greenhouse logo was developed as a name and identity for the cafeteria. The large glass enclosure and the fresh foods served there helped inspire the name. The Heartbeat Cafe logo was developed for a small area outside the main cafeteria where one can get fresh coffee, fruit and other prepared foods.

Portfolio | Print | CareSource

Feb 13
2009

caresource-print

A Source of Information

After designing the environmental branding package and producing a revised palette of graphic equity for CareSource, White Design Studio composed the first pieces that act as exemplars for their printed material. We designed their business card, letterhead, envelopes and a brochure to announce their new location, and provided their team with an interactive brand guidelines document to use for future collateral.

RELATED LINKS | DETAILSINTERACTIVEENVIRONMENTSIDENTITY

We do PK

Feb 13
2009

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EXTENDED GALLERY | 1 - 2 - 3 - 4 - 5 - 6 - 7

Thomas Dangerfield from White Design Studio is presenting at Volume 1 of PechaKucha Cincinnati. We are showing off our Battelle Interactive Video Wall interface before an audience of fine artists, architects, advertisers, animators and other designers. We are honored to be a part of this event and look forward to sharing more of our work with, and gaining inspiration from such a rich cross section of artists.

Portfolio | Identity | Food for Thought

Feb 10
2009

foodforthought
Brain Food

White Design Studio was asked to help name and design an identity for the cafeteria at Battelle. Through a series of iterations, the client settled on the name “Food for Thought.” The challenge was to come up with a fun way to illustrate that in a logo. Our final solution was to depict a brain where the positive shapes were recognizable fruit and vegetables and the negative space between them helped us to recognize it as a brain.